Jun 30, 2021


Staying Safe

The Land Transportation Franchising and Regulatory Board (LTFRB) has come up with another measure that it hopes will make public transport safer, or at least help with contact tracing efforts to stop the spread of the Covid-19 virus.

In Memorandum Circular No. 2021-041, the LTFRB mandates all operators of public utility vehicles to register with the StaySafe.ph App and create QR codes for their units.

The QR codes should be displayed at the entrance door and inside the vehicle for immediate view and use of passengers.

The PUV driver will then require all passengers to access and use the QR Code whenevrer they board and alight the PUVs.

According to MC 2021-041, operators are then supposed to "make available to the LTFRB all data obtained from the application whenever necessary, subject to ther applicable provisions of the Data Privacy Act.

The memorandum also directs operators to also "coordinate with StaySafe.ph for assistance in collecting and using data obtained in contact tracing."

This new requirement is supposed to be effective beginning on June 21, 2021.

"Failure to comply herewith shall be considered as a violation of IATF Health Protocols, and the corresponding penalties shall be imposed," the memorandum said.

A press statement announcing the new requirement added that PUV operators not complying with provisions of MC 2021-041 face penalties including fines and cancellations of certificate of public convenience or provisional authority to operate.

However, while the memorandum doesn't specifically mention this, the new requirement presupposes that passengers have smartphones with the StaySafe.ph App which will be used to scan the QR codes on vehicles.

There's the rub.

What about passengers who don't have smart phones?

This is among the many questions found in the comments section of the official LTFRB Facebook page announcing the new requirement.

A cursory look at the comments show people are angry about another requirement for a simple commute.

Many are confused by the apparent lack of clarity about the mandatory use of the StaySafe.ph app.

Maybe the LTFRB and the IATF should mount a more effective communication campaign about the StaySafe.ph App, how it can be downloaded and used, and its benefits and effectivity as a mode for contact tracing.

People should be more receptive to its use with more clarity.

Release The Raptor

Ford Philippines isn't resting on its laurels after claiming leadership of the 4x4 pickup segment.

It has unleashed two more 4x4 variants into the fray- theRanger Raptor X and the Wildtrak 4x4 with Power Roller Shutter.

"The Ranger Raptor X leverages on the immense success of the Ranger Raptor in the market as we continue to boost our 4x4 truck lineup and reach a new group of performance pickup enthusiasts who are into aesthetic modifications," said Michael Breen, Ford Philippines managing director.

Ford said the Raptor X is a limited edition model, as only 200 will be issued.

It comes with a lot of cosmetic upgrades inside and out to distinguish it from Raptors not tagged with the X.

But of interest to off-roaders is the Terrain Management System (TMS) in the Raptor X that offers six modes for various driving experiences, including the Baja mode, as well as the 2.5-inch FOX Racing shocks capable of delivering 30 percent more wheel travel compared to the standard Ranger.

As for the new Wildtrak 4x4 variant, Ford said it has added power roller shutters, an OEM product providing greater security and functionality when transporting cargo.

Ford said its OEM power roller shutter can be activated from inside the cabin through a switch on the dashboard, via a button in the tray, or by using the key fob. It also has an anti-pinch feature.

Suzuki Expanding

Bacolod should have another monicker besides "The City of Smiles."

It can now be also called "The City of Twin Suzuki Dealerships."

Suzuki Philippines , in partnership with Ponce Automobile Corporation, has official opened the doors to the Suzuki Auto North Bacolod dealership.

The second dealership in Bacolod is strategically situated along Lacson St., Mandalagan, and features an four-vehicle showroom and a service area with four working bays.

"Despite the current difficulties, Suzuki remains determined in finding avenues to build our presence," said Keiichi Suzuki, executive vice president of Suzuki Philippines.

Happy Motoring!!!

For comments & inquiries:

(email) sunshine.television@yahoo.com

(website) www.motoringtoday.ph

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ABOUT THE AUTHOR

Ray Butch Gamboa graduated from the College of Arts and Letters of the University of Sto. Tomas. It was a course that should have been preparatory to a law degree, but the call of broadcasting aborted his plans.

At the age of 16, while still a student, Butch tried his hand at disc jockeying, landing a job at Mareco Broadcasting Network’s AM stations DZBM and DZLM. From there, Butch moved on with his illustrious career as a popular disc jockey, riding the airwaves of Bob Stewart’s middle-of-the-road music at DZXX, and ending his disc jockeying career at ABS-CBN’s DZYL and DZQL.

From there, he stayed on with ABS-CBN, covering live the proceedings at the Manila Stock Exchange and eventually entered into the world of television sales as an account manager for the premier channel of ABS-CBN Channel 2.

In the early 70’s, at the outbreak of Martial Law, Butch was one of the thousands of professionals who woke up jobless when then President Marcos declared the new status of the nation. With the closure of ABS-CBN, Butch ventured into different fields outside of broadcast. He tried his hand and with ease and success at export (Costume jewelry), real estate (brokerage), and restaurants (fast food).

In 1987, after the revolution, with the broadcast industry back to its free state, and with its irresistible call ringing in his ears, Butch made his inevitable comeback and pioneered in a local motoring show, producing Motoring Today on Channel 4 and co-hosting with local motor sports’ living legend Pocholo Ramirez.

After 4 years, he ventured into another pioneering format by producing and hosting Business & Leisure, which was originally aired on ABS-CBN’s Channel 2. The format eventually espoused similar ones in other different channels. But the clones in due course faded away leaving the original staying on airing on Channel 4 and eventually on Shop TV on Sky Cable’s Channel 13.

The following year, the pioneering spirit in Butch spurred him to produce another TV show, Race Weekend, also on Channel 4, covering circuit racing at the Subic International Raceway after the motor sport’s hiatus of 17 years. But when similar shows with duplicated formats sprouted, he decided to give way and ended the program after a year, although still enjoying unparalleled viewership.

In 1998, when the local automotive industry was in a slump, Butch contributed his share to help the ailing industry by producing another popular motoring-related show, this time exclusive to the automobile and its industry—Auto Focus, which became a vehicle for local automotive assemblers and importers to showcase their products and dwell on the industry’s latest technological developments.

In 2003, Butch teamed up with his brother, Rey Gamboa who was a former Shell executive and presently one Philippine Star’s business columnist to co-produce and co-host the TV show Breaking Barriers on Channel 13. It is a talk show that features guests who are in the news and in the middle of controversies. The program ventures to draw deeper insights into current issues to learn how they impact to our daily lives.

Today, Motoring Today on its 28th year of service to the general motoring public still enjoys its unprecedented loyal vierwership nationwide while Auto Focus, after 16 years has firmly established its niche viewership among automobile enthusiasts and on the other hand Business & Leisure is on its 24th year dishing out current business issues and lifestyle features.

Today, aside from writing weekly columns for the Philippine Star (Motoring Today on Wednesdays and Business & Leisure on Saturdays) and executive producer / host of weekly TV shows (Motoring Today, airs Sundays on Solar Sports Channel 70, Business & Leisure, airs Tuesdays on Shop TV, Sky Cable Channel 13 and Auto Focus airs Thursdays on Shop TV, Sky Cable Channel 13, Ray Butch Gamboa is currently the Chairman and CEO of Sunshine Television Production and Marketing Services Corp., President of Gamcor Management and Development Corp., Chairman of Asia-Pacific Realty Corporation, President and Chairman of Socio-Communication Foundation for Asia and Founding Chairman of the Society of Phil. Motoring Journalists (SPMJ)