Nov 27, 2019


Getting to know many cars - in one venue

The more than 1,000 visitors to the Auto Focus Pre-Christmas Test Drive Festival (AFTDF) held from November 14 to 17, 2019 at the SM MOA Concert Grounds in Pasay City have validated the claim that it is consiudered the biggest test drive event in the country.

The visitors lined up to test drive the cars that they said they would like to buy soon and the event gave them the extraordinary chance to compare the various brands in one venue. Aside from the knowledgeable staff of the auto distributors and manufacturers who explained the specs of the vehicles, the visitors were given as many chances to test drive each vehicle in his or her wish list.

In fact, some of them said the test drive event gave them a clearer guide to make their decision and a few admitted that they had changed their minds on the model they had wished for - after driving the cars.

The AFTDF is now on 15th year. The event, held twice a year, has Summer and Pre-Christmas editions.

At the recent AFTDF were the vehicles of Changan, Chevrolet, Ford, GAC, Honda, Isuzu, Kia, Maxus, Mitsubishi, Nissan, SsangYong, Subaru, Suzuki, Toyota, and Volkswagen.

Organized by Sunshine Television (STV), AFTDF brought together competing car manufacturers and distributors in a single venue that displayed their latest models and offered test drives and special deals to prospective car buyers. This test drive event started in 2005.

Here's a piece of trivia about how this test drive festival started, from the words of my good friend Gerry Aquino, who remembers the idea coming up during an actual race - while we were both driving in Macau:

"This is how the whole conversation went, while race cars passed us and our eyes were glued to the issue at hand - to drive faster than them! The germ of the idea to hold a test drive event came before the race was over. And in 2005, Butch finally got it going first in BGC. I'm glad that this has evolved into what is now, probably the biggest outdoor test drive festival in the Philippines. I'm happy to see that Butch has been able to do this from a germ of an idea in the midst of all those cars running past us in Macau. So I'd like to congratulate Butch, STV, and thank all of you for supporting something that was a germ of an idea 30 years ago."

Here are a few comments from the visitors:

Miguel Hupano : "Overall, it's pretty large. It can accommodate all the vehicles but sometimes the cars pile up (along the test drive route). A bigger lot is recommended, and at least three or four more courses so as to accommodate more units My message is -keep it up, keep up the good work and hoping for a much better event next year."

Jovanni Medrano : "The test course would be better if there is more space so we can see how the cars perform. I enjoyed very much."

Raymond Tiangco : "It's actually very good. I appreciate that all the car manufacturers are here in one spot so it saves you the time from going around, and at least you have the full selection of all the variants that you want. The sales people were very responsive; they know what they're talking about, so it's actually a very good experience. I wish there was more track, but it was okay! To the organizers, thank you for putting up this event. It's very worth one's time because if you're really in the market for a car, there's no better place to look for a car than here."

Aber Arapol : "The test drive was good, it was the first time we got to see the quality of each car because of the test drive. The test drive course was okay because it gave us a chance to check the turning radius, and there was a rough portion too."

The Test Drive Festival is sponsored by Phoenix Fuels with Pulse Technology, which has been STV's partner since the 2018 Summer staging of the AFTDF. On the opening day, a gas-up activity with Phoenix Petroleum was held at Phoenix MOA.

Happy Motoring!!!

For comments & inquiries:

(email) sunshine.television@yahoo.com

(website) www.motoringtoday.ph

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ABOUT THE AUTHOR

Ray Butch Gamboa graduated from the College of Arts and Letters of the University of Sto. Tomas. It was a course that should have been preparatory to a law degree, but the call of broadcasting aborted his plans.

At the age of 16, while still a student, Butch tried his hand at disc jockeying, landing a job at Mareco Broadcasting Network’s AM stations DZBM and DZLM. From there, Butch moved on with his illustrious career as a popular disc jockey, riding the airwaves of Bob Stewart’s middle-of-the-road music at DZXX, and ending his disc jockeying career at ABS-CBN’s DZYL and DZQL.

From there, he stayed on with ABS-CBN, covering live the proceedings at the Manila Stock Exchange and eventually entered into the world of television sales as an account manager for the premier channel of ABS-CBN Channel 2.

In the early 70’s, at the outbreak of Martial Law, Butch was one of the thousands of professionals who woke up jobless when then President Marcos declared the new status of the nation. With the closure of ABS-CBN, Butch ventured into different fields outside of broadcast. He tried his hand and with ease and success at export (Costume jewelry), real estate (brokerage), and restaurants (fast food).

In 1987, after the revolution, with the broadcast industry back to its free state, and with its irresistible call ringing in his ears, Butch made his inevitable comeback and pioneered in a local motoring show, producing Motoring Today on Channel 4 and co-hosting with local motor sports’ living legend Pocholo Ramirez.

After 4 years, he ventured into another pioneering format by producing and hosting Business & Leisure, which was originally aired on ABS-CBN’s Channel 2. The format eventually espoused similar ones in other different channels. But the clones in due course faded away leaving the original staying on airing on Channel 4 and eventually on Shop TV on Sky Cable’s Channel 13.

The following year, the pioneering spirit in Butch spurred him to produce another TV show, Race Weekend, also on Channel 4, covering circuit racing at the Subic International Raceway after the motor sport’s hiatus of 17 years. But when similar shows with duplicated formats sprouted, he decided to give way and ended the program after a year, although still enjoying unparalleled viewership.

In 1998, when the local automotive industry was in a slump, Butch contributed his share to help the ailing industry by producing another popular motoring-related show, this time exclusive to the automobile and its industry—Auto Focus, which became a vehicle for local automotive assemblers and importers to showcase their products and dwell on the industry’s latest technological developments.

In 2003, Butch teamed up with his brother, Rey Gamboa who was a former Shell executive and presently one Philippine Star’s business columnist to co-produce and co-host the TV show Breaking Barriers on Channel 13. It is a talk show that features guests who are in the news and in the middle of controversies. The program ventures to draw deeper insights into current issues to learn how they impact to our daily lives.

Today, Motoring Today on its 28th year of service to the general motoring public still enjoys its unprecedented loyal vierwership nationwide while Auto Focus, after 16 years has firmly established its niche viewership among automobile enthusiasts and on the other hand Business & Leisure is on its 24th year dishing out current business issues and lifestyle features.

Today, aside from writing weekly columns for the Philippine Star (Motoring Today on Wednesdays and Business & Leisure on Saturdays) and executive producer / host of weekly TV shows (Motoring Today, airs Sundays on Solar Sports Channel 70, Business & Leisure, airs Tuesdays on Shop TV, Sky Cable Channel 13 and Auto Focus airs Thursdays on Shop TV, Sky Cable Channel 13, Ray Butch Gamboa is currently the Chairman and CEO of Sunshine Television Production and Marketing Services Corp., President of Gamcor Management and Development Corp., Chairman of Asia-Pacific Realty Corporation, President and Chairman of Socio-Communication Foundation for Asia and Founding Chairman of the Society of Phil. Motoring Journalists (SPMJ)