Apr 22, 2020


New Normal

What would life be like—or better yet what should life be like--when government finally lifts restrictions imposed during the so-called Enhanced Community Quarantine (ECQ) to combat the Covid-19 pandemic?

We asked a number of friends and acquaintances this question even as authorities continued to debate on when and how to transition to what many believe to be a new normal.

And because we are who we are, the question drew some wacky and some serious responses. After all Pinoys are known for falling back on humor amidst adversity. We culled some of their responses for this column and we leave it to the reader to decide whether the prognostications or suggestions are more wacky--and bordering on wishful thinking— than serious.

Some see fewer cars on the road during the transition to normalcy and even well into the new normal. One factor into this thinking is that working from home will no longer be the exception but part of the rule. Even before the pandemic, communication and most of the work in most companies take place on line or on digital platforms.

Another is possible shorter work weeks and/or staggered work shifts to avoid crowded workplaces.

Fewer people will be driving to the supermarket or malls after discovering the joys of ordering for supplies on-line. Personal shoppers will be a sunshine occupation. People we know now have personal shoppersuki's buying stuff for them at Farmers Market in Cubao which is then delivered to their front door or condo lobby by Grab or Lalamove riders and the like.

Online and homeschooling — because parents fear the petridish for germs and viruses that is the school — would mean less need for schoolbuses.

After discovering that mountain ranges can be viewed from within Metro Manila after the pandemic, many will also be wishing to leave home and look for alternative forms of personal mobility to fossil-fuel powered vehicles.

The alternative for personal mobility? Would you believe bicycles and electric scooters. Nurses and even doctors were borrowing or were lent pedal-driven bikes to get to and from front-line duties during the ECQ. Bicycle and scooter enthusiasts are taking advantage of the ECQ to extoll the advantages of two-wheeled transport.

The more enthusiastic and optmistic two-wheeler advocates propose a network of streets in the metro exclusively for them, enhanced community bike lanes if you will. Some see elevated bike lanes as part of this network which they argue should be cheaper, quicker and less troublesome to build than elevated tollways for four-wheeled and more vehicles.

A wackier response is that Pinoys have rediscovered that neglected form of personal mobility: walking. Many took to walking to buy necessities during the ECQ.

As for mass transport, some are optimistic that the Department of Transportation's initiative and experience to efficiently organize free bus ride routes for front-liners during the ECQ would give it the confidence to finally enforce plans to make it mandatory for bus operators to strictly follow schedules and loading and unloading zones.

This, as well as the push to continue contruction of light rail projects even during the ECQ, would help the metro mass transport system catch up with the demand.

All this look like wishful thinking, according to others who don't believe there are enough right-minded private motorist, commuter, government planner, bus and jeepney transport operator that would tip the balance from chaotic and unsafe to orderly and disciplined traffic. Even after the shock of a transformational pandemic.

These pessimists expect to sing "deja vu what else is new" even in the new normal of post-pandemic society.

Thank You, Mitsubishi

The local government unit of Sta. Rosa, Laguna thanked Mitsubishi Motor Philippines Corporation (MMPC) for lending the city two L300 units to be used for transporting frontliners to and from their respective destinations within the boundaries of Santa Rosa City during the enhanced community quarantine period.

Said Sta. Rosa City Mayor Arlene Arcillas: "The City of Santa Rosa would like to thank Mitsubishi Motors Philippines Corporation for lending us two Mitsubishi L300 units to be used during this time of need, when all the resources not only of the LGUs, of the national government but of the private groups as well are really very important. . . . The said units are now being used to shuttle people and goods that we distribute to our constituents who are home quarantined . . . We truly appreciate all the help and support of MMPC to the City of Santa Rosa not only now but ever since the Corporation has chosen the City to be their home."

Suzuki Participates

Suzuki Philippines joined the DOTr's Free Bus Ride for Medical Workers Program by lending nine All-New Carry UV units to ferry front-line workers and one Super Carry CV for logistics and delivery use.

"During these challenging times, we in Suzuki Philippines Inc. understand the impact that we can make as part of the automobile industry. We are more than willing to provide assistance to our frontline health workers for their unwavering commitment to continue serving the Filipino people especially at the current time. We are grateful for their solid dedication and we thank the DOTr as well for opening up a window for us to be of help," said Suzuki Philippines president Akira Utsumi.

DOTr ECQ Record

The Department of Transportation (DOTr) has been working hard, mostly without much fanfare, to help out frontliners and others during the ECQ.

As of April 12, the DOTr has transported a total of154,561 health workers nationwide via the DOTr Free Ride for Health Workers Program.

In partnership with Phoenix Petroleum, Total Philippines, CleanFuel, Petron Corporation and SeaOil Philippines, the DOTr provided fuel subsidies for transportation companies participating the free ride program.

As of April 8, the DOTr also assisted in distributed cash assistance to 4,101 public utility vehicle drivers under the Department of Social Welfare and Development Social Amelioration Program for PUV drivers .

It issued a total of 551 Special Permits for1,182 units to PUV operators as of April 12 to provide transport service to private establishments exempted in the ECQ, as well as for PUVs transporting front liners.

Toyota Cares

Toyota Motor Philippines (TMP) has been active during the ECQ to help communities move forward through mobility support and special to its customers.

In a press statement TMP said Toyota Financial Services Philippines (TMPF) extended the payment terms for their customers while expiring insurance policies under Toyota Insure and warranty coverages for Toyota vehicles have also been extended.

TMP also continues to coordinate with various local government units and hospitals in lending company vehicles to doctors and nurses serving in different healthcare institutions.

TMPF also handed out donations for health care workers and families who need support.

It said that some PPEs, including isolation gowns, surgical gowns, and surgical gloves, were donated to Santa Rosa Community hospital, while sacks of rice and grocery packages were distributed to hard-to-reach areas and certain communities including the Toyota Santa Rosa Gawad Kalinga Village which is home to more than 150 families.

Happy Motoring!!!

For comments & inquiries:

(email) sunshine.television@yahoo.com

(website) www.motoringtoday.ph

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ABOUT THE AUTHOR

Ray Butch Gamboa graduated from the College of Arts and Letters of the University of Sto. Tomas. It was a course that should have been preparatory to a law degree, but the call of broadcasting aborted his plans.

At the age of 16, while still a student, Butch tried his hand at disc jockeying, landing a job at Mareco Broadcasting Network’s AM stations DZBM and DZLM. From there, Butch moved on with his illustrious career as a popular disc jockey, riding the airwaves of Bob Stewart’s middle-of-the-road music at DZXX, and ending his disc jockeying career at ABS-CBN’s DZYL and DZQL.

From there, he stayed on with ABS-CBN, covering live the proceedings at the Manila Stock Exchange and eventually entered into the world of television sales as an account manager for the premier channel of ABS-CBN Channel 2.

In the early 70’s, at the outbreak of Martial Law, Butch was one of the thousands of professionals who woke up jobless when then President Marcos declared the new status of the nation. With the closure of ABS-CBN, Butch ventured into different fields outside of broadcast. He tried his hand and with ease and success at export (Costume jewelry), real estate (brokerage), and restaurants (fast food).

In 1987, after the revolution, with the broadcast industry back to its free state, and with its irresistible call ringing in his ears, Butch made his inevitable comeback and pioneered in a local motoring show, producing Motoring Today on Channel 4 and co-hosting with local motor sports’ living legend Pocholo Ramirez.

After 4 years, he ventured into another pioneering format by producing and hosting Business & Leisure, which was originally aired on ABS-CBN’s Channel 2. The format eventually espoused similar ones in other different channels. But the clones in due course faded away leaving the original staying on airing on Channel 4 and eventually on Shop TV on Sky Cable’s Channel 13.

The following year, the pioneering spirit in Butch spurred him to produce another TV show, Race Weekend, also on Channel 4, covering circuit racing at the Subic International Raceway after the motor sport’s hiatus of 17 years. But when similar shows with duplicated formats sprouted, he decided to give way and ended the program after a year, although still enjoying unparalleled viewership.

In 1998, when the local automotive industry was in a slump, Butch contributed his share to help the ailing industry by producing another popular motoring-related show, this time exclusive to the automobile and its industry—Auto Focus, which became a vehicle for local automotive assemblers and importers to showcase their products and dwell on the industry’s latest technological developments.

In 2003, Butch teamed up with his brother, Rey Gamboa who was a former Shell executive and presently one Philippine Star’s business columnist to co-produce and co-host the TV show Breaking Barriers on Channel 13. It is a talk show that features guests who are in the news and in the middle of controversies. The program ventures to draw deeper insights into current issues to learn how they impact to our daily lives.

Today, Motoring Today on its 28th year of service to the general motoring public still enjoys its unprecedented loyal vierwership nationwide while Auto Focus, after 16 years has firmly established its niche viewership among automobile enthusiasts and on the other hand Business & Leisure is on its 24th year dishing out current business issues and lifestyle features.

Today, aside from writing weekly columns for the Philippine Star (Motoring Today on Wednesdays and Business & Leisure on Saturdays) and executive producer / host of weekly TV shows (Motoring Today, airs Sundays on Solar Sports Channel 70, Business & Leisure, airs Tuesdays on Shop TV, Sky Cable Channel 13 and Auto Focus airs Thursdays on Shop TV, Sky Cable Channel 13, Ray Butch Gamboa is currently the Chairman and CEO of Sunshine Television Production and Marketing Services Corp., President of Gamcor Management and Development Corp., Chairman of Asia-Pacific Realty Corporation, President and Chairman of Socio-Communication Foundation for Asia and Founding Chairman of the Society of Phil. Motoring Journalists (SPMJ)